Google Incorporates Generative AI Into Its Search Engine

Google Incorporates Generative AI Into Its Search Engine

Introduction

Google has recently announced that it is incorporating generative artificial intelligence (AI) into its core search engine. This move comes after Microsoft incorporated GPT-4 into its Bing search engine earlier this year. But what exactly is generative AI, and how will it improve Google’s search engine?

What is Generative AI?

Generative AI refers to a type of artificial intelligence that can generate new content or data based on existing data. This can include generating text, images, music, or even entire virtual worlds. The goal of generative AI is to create something new and unique, rather than simply replicating existing data.

Google’s Generative AI

Google has been incorporating AI into its search function in pursuit of improving results. In August 2022, it introduced “Multisearch”, a combined written and visual search tool. This product discovery feature was built into its Lens image search feature, enabling users to find products via visual references.

How Google is Improving Search with Generative AI

With new breakthroughs in generative AI, Google is reimagining what a search engine can do. With this powerful new technology, they can unlock entirely new types of questions you never thought Search could answer, and transform the way information is organized, to help you sort through and make sense of what’s out there.

Multisearch

Multisearch is a combined written and visual search tool that was introduced by Google in August 2022. This product discovery feature was built into its Lens image search feature, enabling users to find products via visual references.

Search Generative Experience

Search Generative Experience – which will be part of Google – will craft responses to open-ended queries, the company said. However, the system will only be available to a limited number of users and is still in the “experimental” phase.

Shopping with Generative AI

With generative AI in Search, Google can help you understand the full picture when you’re shopping, making even the most considered and complex purchase decisions faster and much easier. When searching for a product, you’ll get a snapshot of noteworthy factors to consider and products that fit the bill. You’ll also get product descriptions that include relevant, up-to-date reviews, ratings, prices, and product images.

Frequently Asked Questions (FAQs)

Q: What is generative AI?

A: Generative AI refers to a type of artificial intelligence that can generate new content or data based on existing data.

Q: How is Google incorporating generative AI into its search engine?

A: Google has recently announced that it is incorporating generative artificial intelligence (AI) into its core search engine.

Q: What is Multisearch?

A: Multisearch is a combined written and visual search tool that was introduced by Google in August 2022.

Q: What is Search Generative Experience?

A: Search Generative Experience – which will be part of Google – will craft responses to open-ended queries.

Q: How does generative AI help with shopping on Google?

A: With generative AI in Search, Google can help you understand the full picture when you’re shopping, making even the most considered and complex purchase decisions faster and much easier.

Bottom line

Google’s incorporation of generative AI into its search engine represents a significant step forward in the field of artificial intelligence. By using this powerful technology to improve results and provide a better user experience, Google is once again demonstrating its commitment to innovation and progress.

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